Validate early

Do you recognise any of these?

A pile of competing ideas, and no clear way to choose what to focus on.
You know what to build, but there are many ways you could build it.
An idea comes down from above, and the team just starts building it.
You're about to spend months building something no one has tested.

I help you de-risk what you build, without slowing you down.

I test the assumptions with real users.
I build a working prototype and test it with people.
I help you figure out what's worth building, before you commit the team.

Case

Testing prototypes of hearing aid accessories with patients

GN Hearing (ReSound) · Senior UX Designer, 2018–2019

The situation

ReSound was developing new accessories for their hearing aids: a charger and a remote control. My job was to bring in insights from hearing aid patients and feed that back into the design. I worked closely with the industrial designers, helping them see how real people actually handle these things.

What we found

We worked iteratively. Every time a new prototype was ready, like a 3D print or a weighted plastic dummy, we tested it with patients. – People struggled to get the hearing aids in and out of the charger. The internal layout wasn't intuitive. – The remote's weight and feel were off, not premium enough. – The black version was too easy to lose, for example in the bottom of a purse. – The remote was hard to orient by feel. Printing the + and – buttons let people find the right way up without looking.

The outcome

After several rounds of testing, both products were released: the ReSound Standard Charger and the ReSound Remote Control.

Offerings

Build & Test Sprint

Bring a real idea or feature. Together we figure out what's worth testing, build a working prototype with AI tools and put it in front of real users. You leave knowing whether it's worth building, before you commit the team.

Let's talk about this →

Concept testing

You already have a concept or a clickable prototype. I help you put it in front of real users and find out what works and what doesn't, while it's still cheap to change.

Let's talk about this →

Not sure which one fits?

Tell me about your situation and we will figure it out together.

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Every product should have a UX Designer like Adam as a guardian of the user experience during development. Truly understanding what the target user needs and how to design the product to meet those needs.
(...) He will research, analyze, design and validate.
(...) For me as a product owner, I can deliver a better product because of Adam's contribution.

Audit & improve

See how the product works for the people using it, and improve it.

Coach & lead

Grow your team's confidence, craft and ways of working.

Let's talk.

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