About me

My story

When I took a usability engineering course at DTU, taught by Rolf Molich (who co-developed the usability heuristics with Jacob Nielsen), something clicked. I saw how important the user-perceived quality of software and hardware is for the success of a product. I got fascinated that design could be evaluated and measured, not just a matter of opinion.

There are many problems worth solving in different places, and it is interesting for me to see patterns across them. I've worked in various industries, with different products at the intersection of software and hardware. Apart from UX and product problems, I am also interested in organisational challenges. I find it exciting to help teams build better products, both by doing the work myself and by leading others so they can do it too.

Adam Heleniak

My values

I am curious about people in different ways. This includes how somebody uses a product, how members of the team work together and grow, and how each of us is motivated to work.

I respect craft, and people with skill and experience.

A product's quality often reflects how an organisation communicates and prioritises.

Adam Heleniak

My career

At GN Hearing, working on hearing aid accessories, I worked alongside an industrial designer, giving input on ergonomics and how the product fits people's everyday life.

At DHI, I ran a design practice through three reorganisations and four managers, and learned what it takes to build a team that survives constant change.

At Queue-it, I learned to move stuck decisions with insights, inside a technical, scaleup culture.

At Alfa Laval, where I work now, I moved into a new kind of design problem: industrial HMIs, for people operating machines. I'm introducing user-centred practices in an engineering-heavy environment.

For two years, I taught a course in UI design at IT University of Copenhagen.

Adam Heleniak presenting

Let's talk.